Taking advantage of challenges and opportunities . . .
The Lowe Down
Bob Dylan might say “You don’t need a weatherman to know which way the wind blows”, but a Region 8 Skycam would have come in handy last Wednesday evening. I’m not sure I didn’t see Almira Gulch riding her bicycle with Toto in her basket in the clouds above Corning. While we were under a Severe Thunderstorm Warning when the storm uprooted some trees and damaged our high school and property, some people I’ve talked to were caught off-guard by the severity of the storm. As many of us watched the local weather we learned we were under a storm warning, but it didn’t sound like it was as bad as it turned out to be. I believe that had we had a SkyCam in Corning, they could have possibly seen what may have been a couple spin-up tornadoes heading toward the high school. We couldn’t have changed the weather, but perhaps we would have been in our safe spots. A couple people asked this week why we didn’t sound our town’s tornado siren. There was no tornado warning issued and it happened so quickly.
You may be asking yourself, “What does it take for a city or town to get a Skycam?” I wondered that too. I contacted Ryan Vaughan, who put me in touch with Nate Hancock. Let me explain the business end of it. You know it all comes down to money. Nate began, “It comes with a robust advertising schedule. It includes 60 TV commercials per month; half on ABC and half on NBC, as well as 100,000 ads on their mobile weather app. It’s mentioned on newscasts and always available on the KAIT Weather page on their website. The cost is $3,600 a month with a twoyear commitment. KAIT comes out and installs the camera. He told me they were excited to recently get the Walnut Ridge’s Skycam up and running last Friday as it’s the only one in Lawrence County. Hancock said, “We can definitely have a meeting and discuss the possibility of adding an additional one.”
To read more please log in or subscribe to the digital edition. https://www.etypeservices.com/J.%20V.%20Rockwell%20PublishingID251/