Chamber breaks with tradition to preserve business organization
There’s more than meets the eye to the recent decision of the Corning Chamber of Commerce to eliminate the annual truck drawing at the Corning Fourth of July Homecoming Picnic. Current Chamber of Commerce President, Brigitte McDonald wants residents to understand that it was not a decision that the Chamber took lightly. In fact, it’s been an item up for discussion the past four or five years as members wrangled with the idea of breaking from tradition. Amanda Wiedeman, a former Chamber President said that one year they went so far as to send out a survey to those who received tickets in order to get feedback. The results of the survey were mixed. The Chamber continued to hang on to the tradition, until this year when the numbers reflected that it was time to either discontinue the truck drawing or close the doors on the Chamber of Commerce in the near future.
Here are numbers in truck revenue from the drawing: In 2016, the Chamber cleared $5,526.99. In 2017, it cleared $8,219.82 and in 2018, the Chamber decided to move to a 2-door truck for a lesser expense and after all was said and done, they cleared $4,882.00. Wiedeman expressed that in recent years, the money from truck ticket sales has not paid for the truck until late in the afternoon; leaving a short window of time in order to make a profit. And if inclement weather comes in and the crowd thins in the afternoon, that further hampers ticket sales. “What if you have a rain-out day? You can’t pay for all that and get that truck paid for if you’ve got a risk of raining”, said Wiedeman.
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